Drawing Crowds

Instead of wasting a lot of time and money on marketing efforts that may only bring people to you business in groups of one or two, try to utilize partnerships and other marketing tools to increase the number of people responding to the advertising and marketing efforts.

For example Fanny Hill's casual restaurant called Riverview Grill just opened a few miles outside of Eau Claire, WI. This is a drastic change from their past dinner theater and Caddy Shack dining experience they were known for. An idea for them to draw the younger audience they are targeting would be to partner with a hip bar in town that already has younger crowds but doesn't serve food and put together a bus that transports them to Riverview Grill for dinner after they enjoy a happy hour at the bar in town.

Now that's putting two and two together.

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Posted by Anthony Nied