It could be text or an image but the developer has left out the all important link and brings potential customers to a dead end.
This is why every photo, email, and relevant text should have a link to a relavent page or area on a page to assist in guiding your customers where they want to go. The worst mistake you can make is to underline plain text on the Internet without making it a hyperlink.
P.S. - Even your documents (Word or PDF) should have clickable links embeded in logos, icons, and emails.
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Posted by Anthony Nied