December 10, 2010

Bottle SmART: Recyclable Art

Concept: Exponentially increase the recycling movement through inspiring the public to create massive sculptures in high pedestrian traffic areas of major cities created almost completely with their empty plastic bottles. The vital connection to the entire project is to coordinate recycling containers throughout the metropolitan area to support the cause and promote the sculpture.

And as in all great ideas there is room for corporate participation especially for the ones leading the green movement that want to sponsor such a public project and a display of art by having their logo be the structural framework for the sculpture so the end product is an advertisement as well as a statement for the environment. Allowing corporations to partake increases awareness and offers funding which is essential for any project.

Final step; make it viral. The most fascinating way to spread the idea like a wildfire would be to inspire different cities, states, countries, and cultures to participate and share their creations produced from recycling. To have a sculpture created in Sydney on display in London and a sculpture created in London on Display in Dubai, Dubai to Japan, Japan to New York and so on.
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Posted by Anthony Nied