February 13, 2012

Maximum Exposure

If your company is holding an event and struggling to lock in sponsors try offering additional advertising opportunities to them. Marathon Example: If you organize a marathon that only gives your sponsors opportunities to advertise at your event and when you advertise for your event, why not take the marathon idea literarily and host a marathon of events leading up to the actual event itself such as an official training program that meets several times per week for 18 weeks leading up to the event or running shoe fittings at a sporting goods store that is sponsoring the event. The more advertising opportunities you can offer to sponsors the more sponsors you are likely to get.
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Posted by Anthony Nied