Cash Mob

As locally owned businesses continue to feel the pressures of the recession, credit card fees, and so much more, all across the nation communities are coming together in an effort to boost the bottom line at locally owned businesses.

What is a cash mob exactly? The general idea is that people organize a mob of sorts via social networking and other grassroots means of communication and then converge upon a business that is locally owned and gives back to the community in some manner. Whilst there mobsters follow three rules: Spend at least $20, Meet three new people, and Have fun!!!

Some argue that this onetime event does not have the potential to make a lasting effect on any one business; however, any local store owner will tell you that one of the hardest and most expensive aspects of owning a brick and mortar business is getting new customers in the door. Cash Mobs offer members of the local community a chance to discover a business they may not have known about and the event itself allows them to meet new people and share their common interest for supporting locally owned businesses. Mobsters are often found shopping other locally owned businesses shortly after participating in a Cash Mob.

So grab a $20 spot and Mob on America!

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Posted by Anthony Nied

Maximum Exposure

If your company is holding an event and struggling to lock in sponsors try offering additional advertising opportunities to them. Marathon Example: If you organize a marathon that only gives your sponsors opportunities to advertise at your event and when you advertise for your event, why not take the marathon idea literarily and host a marathon of events leading up to the actual event itself such as an official training program that meets several times per week for 18 weeks leading up to the event or running shoe fittings at a sporting goods store that is sponsoring the event. The more advertising opportunities you can offer to sponsors the more sponsors you are likely to get.

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Posted by Anthony Nied

Restaurant idea.
Reuseable take home containers bring back to get 10% off next meal of $25 or more.

Small container gets 10% off lunch orders over $10. Bring a friend that has a container and save double.

Make out of reusable dishwasher safe green products like made from corn or 100% recycled plastic.

Reason: serves as a permanent reminder in customers home to come back to your restaurant. Encourages higher ticket amounts as well as larger groups.

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Posted by Anthony Nied

Harness Captured Energy

By the way this post has nothing to do with physics. It actual is about all those kids at malls you see trapped in the nucleolus called the play pen while their parents orbit the outside like electrons. How does this situation benefit the parents, the children, and the mall? The parents can't shop because they have to watch their child while they are in the play area being exposed to hundreds of germ either causing chaos or a subject to it.

The solution: Design an indoor sports center to attach to malls in place of o e department store. Offer sports instructional Classes that vary in length and are catered to separate age groups so the parents can drop their child off at the sports center then without having to move the car can do what they came to the mall for, shop!

And of course when Christmas comes around the sports center would drive extra traffic through housing the always jolly and lovable mall Santa.

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Posted by Anthony Nied

Bottle SmART: Recyclable Art

Concept: Exponentially increase the recycling movement through inspiring the public to create massive sculptures in high pedestrian traffic areas of major cities created almost completely with their empty plastic bottles. The vital connection to the entire project is to coordinate recycling containers throughout the metropolitan area to support the cause and promote the sculpture.

And as in all great ideas there is room for corporate participation especially for the ones leading the green movement that want to sponsor such a public project and a display of art by having their logo be the structural framework for the sculpture so the end product is an advertisement as well as a statement for the environment. Allowing corporations to partake increases awareness and offers funding which is essential for any project.

Final step; make it viral. The most fascinating way to spread the idea like a wildfire would be to inspire different cities, states, countries, and cultures to participate and share their creations produced from recycling. To have a sculpture created in Sydney on display in London and a sculpture created in London on Display in Dubai, Dubai to Japan, Japan to New York and so on.

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Posted by Anthony Nied

Sell Sell Sell or Sell Out?

If you are fortunate enough to get to this decision in your lifetime; what is the best choice? Do you continue to sell your products or services the way you have grown to know or do you sell out and move on?

Each choice carries a great weight and can alter your future; however, only you can decide whether you leave everything you know behind to start a completely new adventure or to continue working day in day out on what you know for certain.

Or, do you begin a new quest for your true meaning? “The quest for certainty blocks the search for meaning. Uncertainty is the very condition to impel man to unfold his powers.” - Erich Fromm.

I say ditch what you know and move on. Life is short and according to Seth Godin's latest post it is "unreasonable" to not invest fully in yourself and extrude all that you are worth to achieve as much as possible. To be unreasonable and leave the unknown is to fulfill your ambitions and your true desires.

If you ever need help along the way you can always ask your peers or even email me.

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Posted by Anthony Nied

Make it Click

We've all been browsing the web and just when you think you've found what you're looking for nothing happens when you click it. 

It could be text or an image but the developer has left out the all important link and brings potential customers to a dead end.

This is why every photo, email, and relevant text should have a link to a relavent page or area on a page to assist in guiding your customers where they want to go. The worst mistake you can make is to underline plain text on the Internet without making it a hyperlink.

P.S. - Even your documents (Word or PDF) should have clickable links embeded in logos, icons, and emails.

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Posted by Anthony Nied